my expertise

I partner with my clients and parters, leading highly strategic initiatives and supporting the ever-changing needs of organizations. As our world is evolving in dramatic ways, it’s becoming more important than ever to truly understand and adapt to the temporary — and lasting — impact it has on behaviors, mindsets, needs and expectations. I’m constantly digging into and using relevant insights to expand on and strengthen how I work and what perspectives I bring to the table.

Before I began working independently, I gained rich experience, navigated complicated situations and tackled challenges as the executive strategy director at a nationally-recognized branding and marketing agency — where I lead the led the strategy discipline for more than a decade. Through my tenure, I consulted with some truly inspiring brands and guided clients in a range of industries — healthcare, higher education, nonprofit organizations, museums, community-based organizations and financial services.

To this day, I have been proud to craft and shape the brand stories that have inspired beautiful, authentic creative platforms and communications.

a few of my partners:

Work with these highly complex organizations has shaped how I work:

• I’m on your team. I’ll be your partner, not a vendor.

• I believe every voice matters. It adds context, not complication.

• I bring everyone along. Socialization and a thoughtful process can make or break a project.

The result? A strategy that is more easily integrated, proudly supported and adopted by even the toughest internal critics.